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Design Essentials Partners with L’Oreal Subsidiaries for Hair Care Distribution

SalonCentric and StateǀRDA will now sell its popular professional relaxers and other salon hairstyling SKUs, treatments and cleansers.

Design Essentials has partnered with L’Oréal subsidiary, SalonCentric and StateǀRDA, to further its expansion of nationwide distribution.    According to the company, SalonCentric is set to carry the stylist-tested portfolio of Design Essentials products that include the best-selling Classic Collection of relaxers.   “We are very much looking forward to this exciting partnership with SalonCentric and continuing to build our relationship with passionate professionals,” said Cornell McBride Jr...

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